In the beautiful setting of Hotel Zonar in Zagreb, we held our special event entitled “The Science Behind the Brand.” Through a two-hour program, we wanted to open the doors to our world and, in a relaxed and inspiring atmosphere, demonstrate how scientific research, carefully crafted formulations, and deep professional trust become part of a daily skincare routine. Our team had the honor of hosting dear partners, media representatives, influential influencers, and experts from across the region. We were particularly delighted to welcome representatives of leading retail chains and pharmacies in Croatia – teams from BIPA, Farmacia, and Pablo pharmacies, as well as our partners from the Vaše zdravlje, MojaLjekarna.hr, and Vitashop.hr platforms.
From the First Idea in the Lab to the Bottle on the Shelf
The central part of our program was a dynamic fireside chat featuring four exceptional women who authentically shape and share the VZK story:
- Kosovka Tičić, CEO of VZK Laboratory, presented the vision and international growth of the brand, which today operates successfully across numerous markets. She reminded us of our core mission – creating premium dermocosmetics that remain accessible to everyone, while consistently maintaining high standards of quality and responsibility toward every user.
- Prof. Dr. Rada Pjanović, Chief Technologist and Formulator of our products, guided us through the complex scientific journey of creating a cream. She explained how we combine carefully selected active ingredients into stable and safe systems that don’t merely follow fleeting trends, but truly address the real biological needs of the skin.
- Prof. Dr. Arijana Meštrović, a pharmacy expert, provided valuable insights from a pharmacy practice perspective. She highlighted the crucial role of pharmacists in translating complex scientific facts into clear, useful, and responsible advice that customers and patients trust.
- Jelena Rozga, our brand ambassador, brought warmth and a personal touch to the conversation, sharing her authentic experience with VZK products that support her dynamic lifestyle, frequent travel, and demanding performances.
The Moment We All Become Formulators
Following the insightful panel and the screening of a short corporate film showcasing our company’s development and manufacturing process, we wanted to give our guests the opportunity to experience the excitement of creation firsthand. In a specially equipped popup VZK laboratory, we organized a hands-on cream-making workshop in smaller groups.
Guided and supported by our experienced VZK pharmacists, every journalist, influencer, and partner present had the chance to craft their own personalized skincare cream. While groups took turns in the lab, other guests enjoyed engaging conversations with our team, networking over refreshments, and taking keepsake photos with Jelena Rozga.
A Memorable Musical Finish
Once we demonstrated through the scientific and practical segments how knowledge, dedication, and quality are clearly visible in every VZK bottle, it was time to hear it as well. To close the gathering, our dear Jelena Rozga took the stage for an intimate mini-concert, performing some of her greatest hits. Her enchanting voice and signature energy provided the perfect finale to our Zagreb event.
