Professional cosmetics, created by pharmacists

Mission

The VZK Laboratory brand was born in a pharmacy

We wanted to respond to consumers’ needs for simple, yet effective and safe cosmetics made by pharmacists.

Our story began in 2008, when our interdisciplinary team, led by the renowned dermatologist Professor Dr. Milojević, started developing the first three products. The idea was to base our research and development on well-known and proven traditional formulas, enhancing them with modern knowledge and innovation in order to create safe, reliable, and effective products that meet all the needs of our consumers.

Vision

Very Healthy Cream

Our brand name directly reflects our idea: simple and safe cosmetic products. The literal meaning is “Very Healthy Cream,” and this simple abbreviation quickly became a recognizable and trusted name in both the local and regional markets.

The VZK product family began with the following three products:

• Hydrating face cream
• Intensive moisturizing cream
• Lip balm

From that moment on, the VZK family has continued to grow! VZK started as a private label brand in a pharmacy, but our products quickly found their way to a large number of satisfied customers. Thanks to their effectiveness and consistent quality, our original products opened the door for many new ones, allowing us to meet the wishes and expectations of our consumers. Our product range continues to expand and today includes 75 different products that cover various aspects of skincare — both for individuals and for the whole family.