In a world where beauty is often defined by quick fixes and passing trends, VZK Laboratory continues to prove that scientific credibility, pharmaceutical precision, and consistency are the only true path to healthy skin. In May, Sofia became the central gathering point for the regional dermocosmetics expert community. In the elegant setting of the Hyatt Regency Sofia, VZK Laboratory, in collaboration with its strategic partner Lilly Bulgaria, hosted an unforgettable event celebrating the official debut of the Age reSET line.
This glamorous, yet above all educational mission brought together more than 30 leading beauty and lifestyle influencers, along with representatives of 15 renowned media outlets. They all came together with the same goal – to discover what happens when cutting-edge science meets everyday skincare, and to experience firsthand what the brand philosophy “Made by Pharmacists” truly stands for.
From Panel to Vision: Where Science, Business, and Authentic Care Meet
The event opened with an inspiring panel discussion, guiding attendees through the exciting journey behind the creation of an innovative skincare line. Speakers approached the story from different perspectives, highlighting the mission of the VZK brand while creating a perfect synergy between business, laboratory expertise, and real-life skincare needs.
The audience was first addressed by Kosovka Tičić, CEO of VZK Laboratory, who emphasized the importance of bringing expert skincare into everyday routines. She explained that premium dermocosmetics should not be seen as a luxury reserved for special occasions, but rather as an accessible and simple part of daily life for anyone who cares about the health of their skin.
Following the business perspective, science took center stage. Professor Rada Pjanović introduced the audience to the science behind every VZK bottle. She explained in detail how the active ingredients within the Age reSET line work on a cellular level, giving attendees a deeper understanding of the stability, safety, and clinically proven effectiveness of the products proudly developed by the VZK team.
Adding a special glow to the evening was Ralitsa Paskaleva, celebrated Bulgarian actress, TV personality, and official VZK Laboratory brand ambassador for Bulgaria. As the face of the brand, perfectly reflecting its values through both her appearance and personal philosophy, Ralitsa shared a powerful message with all skincare enthusiasts. She reminded guests that beauty is not the result of overnight miracles, but rather a reflection of discipline, consistency, and genuine self-care. Her personal perspective on the importance of maintaining a healthy skin barrier was met with great enthusiasm and strong support from attending media representatives and influencers.
Interactive Laboratory Experience: When Guests Become Pharmacists
Following the educational and inspirational panel discussion, the magic moved directly from the stage into an improvised VZK laboratory. Guests were no longer just observers – they were given a unique opportunity to step into basic laboratory roles and personally experience the process of creating dermocosmetic products.
Under the expert guidance of M.Pharm. Specialist Olivera Kolundžija, an exclusive workshop was organized where guests created their own personalized face cream. Olivera carefully guided attendees through the process of mixing formulas and adding active ingredients, while explaining the importance of pH balance, texture, and ingredient synergy.
This interactive workshop allowed media representatives and influencers to quite literally experience what the slogan “Made by Pharmacists” truly means. By revealing secrets from pharmaceutical and laboratory practice, VZK Laboratory once again demonstrated complete transparency and justified the strong trust it has built across the region. Guests left not only with a unique hands-on experience, but also with products they had personally formulated under expert supervision.
Thank You, Sofia – The Journey of Clinical Excellence Continues
VZK Laboratory extends its sincere gratitude to all guests, influencers, and media representatives in Sofia who made this event unforgettable through their presence, energy, and curiosity. The strong turnout and outstanding reaction from the Bulgarian public clearly show that the market recognizes and values products backed by clinical evidence, dedicated research, and pharmaceutical expertise.
VZK continues its mission: to deliver innovations that redefine the way we experience skincare, combining health and beauty into one perfect balance.
Sofia has inspired us, and our laboratory is already working on new solutions that will soon be coming your way.
