In the world of modern dermocosmetics, where the boundary between science and everyday skincare continues to evolve, direct communication with the professional community has become a key factor for success. On May 14, 2026, Podgorica became the epicenter of pharmaceutical excellence with the first-ever VZK Laboratory Forum held in Montenegro. In the elegant setting of the Hilton Hotel, this event brought together the elite of Montenegro’s pharmaceutical community, partners, and leading experts around a shared goal: evidence-based education and the exchange of innovations shaping the future of the modern skincare industry.
The event was not merely a formal gathering of professionals, but an authentic platform for a deep dive into skin science. The focus was on strengthening the presence of the VZK brand in a market that increasingly recognizes the importance of clinically grounded skincare, as well as on the inseparable connection between pharmacists and dermatologists in the service of patient health.
The event gathered a broad circle of pharmacists, long-term partners, and top experts in dermocosmetics, all united by one common goal: gaining a deeper understanding of skin needs through the lens of pharmaceutical precision. The atmosphere of the forum was filled with enthusiasm and a commitment to continuous professional development, confirming that building strong connections with the pharmaceutical community is the most reliable path to reaching patients.
Expert Vision and Personal Experience of Dr. Snežana Vukadinović
A special contribution to the professional segment of the forum came from our esteemed collaborator, Dr. Snežana Vukadinović, whose name has become synonymous with dermatological authority in Montenegro and across the region. As a physician who believes exclusively in results, Dr. Snežana shared with participants her perspective on the skin aging process and the importance of choosing the right formulations. What made this presentation particularly impactful was the fact that the doctor had personally tested VZK formulations, providing first-hand insight.
She emphasized the importance of ingredient synergy, with particular focus on the role of peptides that stimulate collagen production and slow down the biological aging of the skin. She expressed particular enthusiasm for the effects of the Age reSET line, which targets signs of aging at the molecular level and provides deep, long-lasting effects. In addition, she highlighted the importance of the Hydra Glow and Prebiotic lines, explaining how proper hydration and preserving the skin’s natural immunity form the foundation of every effective skincare routine.
Her analysis of biochemical aging markers and the impact of stress on the skin provided pharmacists with valuable practical tools for their daily work.
Panel Discussion: Solving Challenges from Pharmacy Practice
The central part of the forum was marked by a dynamic panel discussion skillfully moderated by Marija Nikić from Lilly drugstores. Thanks to her deep understanding of market dynamics and the needs of modern consumers, Marija guided the conversation toward key points that transform scientific concepts into recommendations understandable to end patients. Her role as moderator ensured the discussion remained focused on real-world challenges, while her colleagues, Masters of Pharmacy, provided insight into the most common skin conditions they encounter through rich examples from everyday practice.
The discussion focused on patients with compromised skin barrier function and specific conditions such as hypersensitive and reactive skin. Through a long and insightful discussion, the panelists emphasized that pharmacists in the modern environment are not merely sellers, but above all educators. They shared valuable experiences on how to properly identify the individual needs of every skin type and how to create a sustainable yet effective routine for patients that delivers visible results.
This exchange of practical advice and concrete real-world examples once again demonstrated that VZK is a brand that fully understands pharmacy dynamics and the challenges pharmacists face daily in their professional work.
Interactive Learning and Innovation at Your Fingertips
The VZK Laboratory Forum was designed to engage all participants’ senses. In a dedicated exhibition area, pharmacists had the opportunity to test all of our product lines, experience textures and fragrances, and witness the “dance” of active ingredients that our laboratory often speaks about. Direct interaction with the formulations allowed attendees to gain a tangible sense of the satisfaction these products provide — a crucial factor for confident product recommendation.
The greatest attention was drawn by the personalized cream-making workshop, where participants were able to see how theoretical knowledge transforms into a finished product. This activity vividly demonstrated the complexity and precision behind every VZK formulation. An additional boost of energy came from the VZK knowledge quiz, where the top three participants won gift packages, as a way of rewarding the dedication and expertise of Montenegro’s pharmacists.
Looking Ahead: Strong Support and Growing Trust
The event concluded with a shared lunch and informal networking, in an atmosphere filled with optimism and fresh ideas.
We are extremely pleased with the outstanding turnout and the energy pharmacists brought to our first forum in Podgorica. The number of attending colleagues confirms that VZK Laboratory is building strong trust within the Montenegrin market. Every step we take is thoughtful, scientifically grounded, and focused on making high-quality skincare accessible to everyone.
