When the world of beauty and the cosmetics industry gathers in Bologna, it is not just a trade fair—it is
the epicenter of the future of skincare. From March 26 to 28, 2026, Cosmoprof Worldwide Bologna once
again opened its doors to thousands of professionals, and VZK Laboratory proudly stood at the forefront,
bringing together pharmaceutical precision and modern dermocosmetic solutions.
Our return from Italy is not just a return from another event; it is a confirmation that the vision we
nurture—“Made by Pharmacists for Everyone”—resonates strongly on a global level.
Focus on Science: Presentation at the Cosmetics Stage
This year’s presence of the VZK team was marked by active participation in the educational and
professional segment of the fair. At the prestigious Cosmetics Stage, our experts delivered a series of
presentations focused on what sets us apart: the clinical science behind every bottle.
In an industry often flooded with trends, VZK remains committed to evidence-based formulations. During
the presentations, we provided an in-depth analysis of the research work and the synergy of active
ingredients that form the core of our new product lines. The audience—comprising distributors,
dermatologists, and innovators—had the opportunity to see firsthand how we transform pharmaceutical
heritage into products that address specific skin concerns, from compromised skin barriers to premature
aging.
VZK in the Race for the Most Prestigious Recognition: Cosmoprof Awards
One of the key highlights of our participation was the submission of our innovations to the renowned
Cosmoprof Awards, widely regarded as the “Oscars” of the cosmetics industry. This year, the competition
was fiercer than ever—no fewer than 772 products from around the world were entered for the award.
VZK entered this prestigious arena with two strong contenders: Roselix and the AGE reSET Neck &
Décolleté Concentrate (Neck Age). The very fact that we are part of such a rigorous selection
process—where only four finalists are chosen per category and only one ultimately wins—represents a
significant achievement for our team.
- Roselix represents our response to the challenges of sensitive, redness-prone skin, utilizing
advanced microbiome-protection technology. - AGE reSET Neck & Décolleté Concentrate is specifically designed for the neck and décolleté
area, with a formula that restores firmness where signs of aging are most visible.
Being included among innovations that are shaping the future of dermocosmetics confirms that our
quality standards are aligned with the world’s leading brands.
Hall 26, Stand C7: Teamwork and Global Networking
Our stand in Hall 26 served as a hub for intensive idea exchange and business development discussions.
In addition to our International Sales Manager, Vladimir Tomov, the entire VZK team was fully engaged
on the ground. Over the three days of the fair, the team held numerous meetings, devoting equal
attention to nurturing relationships with existing clients and acquiring new potential partners.
Through direct interaction with distributors and customers from over 50 countries, we received invaluable
feedback. For us, every conversation is an opportunity to better understand the specific needs of different
markets—whether in Europe, Asia, or the Middle East. Our team’s ability to clearly communicate the
clinical value of our products on the spot resulted in new agreements that will enable VZK Laboratory to
be present in even more pharmacies worldwide.
Looking Ahead: The Path of Clinical Excellence Continues
The beauty industry is more dynamic than ever, but the demand for professional, results-driven
dermatological care remains constant. Our time in Bologna reminded us why we invest so heavily in
research and development. Inspired by the energy of the fair and global trends emphasizing “clean
beauty” and “science-backed” solutions, we return to the laboratory with new ideas.
We would like to thank everyone who visited us, attended our presentations, and shared with us their
passion for skin health. Your support and interest are the driving force behind VZK’s continued innovation.
Bologna inspired us—but the work does not stop here. We will continue to push the boundaries of what
pharmaceutical cosmetics can offer.
See you next year in the same place—with even more science, more innovation, and the same
unwavering passion for healthy skin!
