{"id":8934,"date":"2026-09-28T11:36:44","date_gmt":"2026-09-28T09:36:44","guid":{"rendered":"https:\/\/vzklaboratory.com\/?p=8934"},"modified":"2026-09-28T11:40:03","modified_gmt":"2026-09-28T09:40:03","slug":"nauka-iza-brenda-kako-smo-u-hotelu-zonar-spojili-nauku-posvecenost-i-muziku","status":"publish","type":"post","link":"https:\/\/vzklaboratory.com\/sr\/novosti\/nauka-iza-brenda-kako-smo-u-hotelu-zonar-spojili-nauku-posvecenost-i-muziku\/","title":{"rendered":"Nauka iza brenda: Kako smo u Hotelu Zonar spojili nauku, posve\u0107enost i muziku"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">U predivnom ambijentu zagreba\u010dkog Hotela Zonar odr\u017eali smo na\u0161 posebni doga\u0111aj pod nazivom \u201eNauka iza brenda\u201d. \u017deleli smo da kroz dvosatni program otvorimo vrata na\u0161eg sveta i u opu\u0161tenoj, inspirativnoj atmosferi prika\u017eemo kako nau\u010dna istra\u017eivanja, pa\u017eljivo kreirane formulacije i duboko poverenje struke postaju deo svakodnevne rutine nege. Na\u0161 tim je imao \u010dast da ugosti drage partnere, medije, uticajne influensere i stru\u010dnjake iz \u010ditavog regiona. Posebno nas raduje \u0161to su sa nama bili predstavnici vode\u0107ih prodajnih lanaca i apoteka u Hrvatskoj &#8211; timovi iz BIPA-e, Farmacia i Pablo apoteka, kao i na\u0161i partneri sa platformi Va\u0161e zdravlje, MojaLjekarna.hr i Vitashop.hr.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/jedan-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<h2><span style=\"font-weight: 400;\">Od prve ideje u laboratoriji do bo\u010dice na polici<br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Centralni deo na\u0161eg programa bila je dinami\u010dna panel diskusija (<\/span><i><span style=\"font-weight: 400;\">fireside chat<\/span><\/i><span style=\"font-weight: 400;\">) u kojoj su u\u010destvovale \u010detiri izuzetne dame koje na autenti\u010dan na\u010din oblikuju i prenose VZK pri\u010du:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kosovka Ti\u010di\u0107<\/b><span style=\"font-weight: 400;\">, CEO VZK Laboratory, predstavila je viziju i me\u0111unarodni razvoj brenda koji danas uspe\u0161no posluje na brojnim tr\u017ei\u0161tima. Podsetila nas je na na\u0161u osnovnu misiju &#8211; stvaranje vrhunske dermokozmetike koja ostaje dostupna svima, uz dosledno o\u010duvanje visokih standarda kvaliteta i odgovornosti prema svakom korisniku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prof. dr Rada Pjanovi\u0107<\/b><span style=\"font-weight: 400;\">, glavna tehnolo\u0161kinja i formulatorka na\u0161ih proizvoda, provela nas je kroz kompleksan nau\u010dni put nastanka jedne kreme. Objasnila je kako spajamo pa\u017eljivo odabrane aktivne sastojke u stabilne i bezbedne sisteme koji ne prate samo prolazne trendove, ve\u0107 zaista odgovaraju na realne biolo\u0161ke potrebe ko\u017ee.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prof. dr Arijana Me\u0161trovi\u0107<\/b><span style=\"font-weight: 400;\">, farmaceutska stru\u010dnjakinja, pru\u017eila je dragocen uvid iz perspektive apotekarske prakse. Istakla je presudnu ulogu farmaceuta u prevo\u0111enju slo\u017eenih nau\u010dnih \u010dinjenica u jasne, korisne i odgovorne savete kojima kupci i pacijenti veruju.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jelena Rozga<\/b><span style=\"font-weight: 400;\">, na\u0161a brend ambasadorka, unela je toplinu i li\u010dnu notu u razgovor, podeliv\u0161i svoje autenti\u010dno iskustvo sa VZK proizvodima koji prate njen dinami\u010dan \u017eivotni tempo, \u010desta putovanja i zahtevne nastupe.<br \/>\n<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/cetiri-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<h2><span style=\"font-weight: 400;\">Trenutak kada svi postajemo formulatori\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nakon sadr\u017eajnog panela i prikazivanja kratkog korporativnog filma koji prikazuje proces razvoja i proizvodnje u na\u0161oj kompaniji, \u017eeleli smo da na\u0161im gostima pru\u017eimo priliku da i sami osete uzbu\u0111enje stvaranja. U posebno opremljenoj, improvizovanoj VZK laboratoriji organizovali smo prakti\u010dnu radionicu izrade krema u manjim grupama.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/tri-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<p><span style=\"font-weight: 400;\">Uz podr\u0161ku i vo\u0111enje na\u0161ih iskusnih VZK farmaceuta, svako od prisutnih novinara, influensera i partnera dobio je priliku da izradi sopstvenu personalizovanu kremu za negu ko\u017ee. Tokom trajanja radionica po grupama, ostatak zvanica iskoristio je vreme za ugodan razgovor sa na\u0161im timom, razmenu utisaka uz ketering i uspomena sa fotografisanja sa Jelenom Rozgom.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/pet-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<h2><span style=\"font-weight: 400;\">Muzi\u010dki zavr\u0161etak koji se pamti\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kada smo kroz nau\u010dni i prakti\u010dni deo programa pokazali kako se znanje, posve\u0107enost i kvalitet <\/span><i><span style=\"font-weight: 400;\">lepo vide<\/span><\/i><span style=\"font-weight: 400;\"> u svakoj VZK bo\u010dici, do\u0161ao je trenutak da to i <\/span><i><span style=\"font-weight: 400;\">\u010dujemo<\/span><\/i><span style=\"font-weight: 400;\">. Za sam kraj dru\u017eenja, na\u0161a draga Jelena Rozga iza\u0161la je na pozornicu i priredila intimni mini-koncert, otpevav\u0161i neke od svojih najve\u0107ih hitova. Njen o\u010daravaju\u0107i glas i prepoznatljiva energija na najlep\u0161i na\u010din su zaokru\u017eili na\u0161 zagreba\u010dki doga\u0111aj.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/dva-1422x2048-1.jpg\" width=\"900\" height=\"600\" \/><br \/>\n<span style=\"font-weight: 400;\">Zahvaljujemo se svima koji su bili deo ove posebne pri\u010de i koji zajedno sa nama svakodnevno grade i \u0161ire poverenje u VZK Laboratory.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U predivnom ambijentu zagreba\u010dkog Hotela Zonar odr\u017eali smo na\u0161 posebni doga\u0111aj pod nazivom \u201eNauka iza brenda\u201d. \u017deleli smo da kroz dvosatni program otvorimo vrata na\u0161eg sveta i u opu\u0161tenoj, inspirativnoj atmosferi prika\u017eemo kako nau\u010dna istra\u017eivanja, pa\u017eljivo kreirane formulacije i duboko poverenje struke postaju deo svakodnevne rutine nege. Na\u0161 tim je imao \u010dast da ugosti drage [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[72],"tags":[],"class_list":["post-8934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti"],"acf":[],"_links":{"self":[{"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/posts\/8934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/comments?post=8934"}],"version-history":[{"count":3,"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/posts\/8934\/revisions"}],"predecessor-version":[{"id":8975,"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/posts\/8934\/revisions\/8975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/media\/8935"}],"wp:attachment":[{"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/media?parent=8934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/categories?post=8934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vzklaboratory.com\/sr\/wp-json\/wp\/v2\/tags?post=8934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}