VZK Laboratory at the leading international cosmetics trade fair
Cosmoprof Worldwide Bologna, the leading B2B event in the cosmetics industry, took place from March 21 to 24, 2024. This globally recognized fair offers professionals the opportunity to network and explore the latest trends and innovations across different sectors of the beauty industry. The 55th edition attracted over 248,000 visitors, who were introduced to the work of 3,012 exhibitors from 69 countries around the world.
For the second consecutive year, in Hall 26 – at stand C/7, VZK Laboratory presented its new product lines: the Panthenol line and the Niacinamide line, featuring next-generation active ingredients. These lines were designed with the understanding that today’s dermocosmetic users are well-informed about the ingredients their skin needs and wish to include in their skincare routines.
VZK Laboratory is currently present in Croatia, Serbia, Bulgaria, Montenegro, and Greece, at approximately 500 retail locations, with over 2 million products sold annually. Cosmoprof Worldwide Bologna was an opportunity for the brand to position itself as a company focused on expanding production and distribution—particularly across the European market—offering complete skincare lines for the face and body. As always, the emphasis remains on high-quality products suited to different skin types, available at affordable prices.
