{"id":8976,"date":"2026-09-28T11:36:44","date_gmt":"2026-09-28T09:36:44","guid":{"rendered":"https:\/\/vzklaboratory.com\/novosti-hr\/nauka-iza-brenda-kako-smo-u-hotelu-zonar-spojili-nauku-posvecenost-i-muziku\/"},"modified":"2026-09-28T11:44:32","modified_gmt":"2026-09-28T09:44:32","slug":"znanost-iza-brenda-kako-smo-u-hotelu-zonar-spojili-znanost-posvecenost-i-glazbu","status":"publish","type":"post","link":"https:\/\/vzklaboratory.com\/hr\/novosti-hr\/znanost-iza-brenda-kako-smo-u-hotelu-zonar-spojili-znanost-posvecenost-i-glazbu\/","title":{"rendered":"Znanost iza brenda: Kako smo u Hotelu Zonar spojili znanost, posve\u0107enost i glazbu"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">U predivnom ambijentu zagreba\u010dkog Hotela Zonar odr\u017eali smo na\u0161 posebni doga\u0111aj pod nazivom \u201eZnanost iza brenda\u201d. \u017deljeli smo kroz dvosatni program otvoriti vrata na\u0161eg svijeta te u opu\u0161tenoj, inspirativnoj atmosferi prikazati kako znanstvena istra\u017eivanja, pa\u017eljivo kreirane formulacije i duboko povjerenje struke postaju dio svakodnevne rutine njege. Na\u0161 tim imao je \u010dast ugostiti drage partnere, medije, utjecajne influencere i stru\u010dnjake iz \u010ditave regije. Posebno nas veseli \u0161to su s nama bili predstavnici vode\u0107ih prodajnih lanaca i ljekarni u Hrvatskoj \u2013 timovi iz BIPA-e, Farmacije i Pablo ljekarni, kao i na\u0161i partneri s platformi Va\u0161e zdravlje, MojaLjekarna.hr i Vitashop.hr.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/jedan-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<h2><span style=\"font-weight: 400;\">Od prve ideje u laboratoriji do bo\u010dice na polici<br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sredi\u0161nji dio na\u0161eg programa bila je dinami\u010dna panel-rasprava (<\/span><i><span style=\"font-weight: 400;\">fireside chat<\/span><\/i><span style=\"font-weight: 400;\">) u kojoj su sudjelovale \u010detiri iznimne dame koje na autenti\u010dan na\u010din oblikuju i prenose VZK pri\u010du:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kosovka Ti\u010di\u0107<\/b><span style=\"font-weight: 400;\">, CEO VZK Laboratoryja, predstavila je viziju i me\u0111unarodni razvoj brenda koji danas uspje\u0161no posluje na brojnim tr\u017ei\u0161tima. Podsjetila nas je na na\u0161u osnovnu misiju \u2013 stvaranje vrhunske dermokozmetike koja ostaje dostupna svima, uz dosljedno o\u010duvanje visokih standarda kvalitete i odgovornosti prema svakom korisniku.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prof. dr. Rada Pjanovi\u0107<\/b><span style=\"font-weight: 400;\">, glavna tehnologinja i formulatorica na\u0161ih proizvoda, provela nas je kroz kompleksan znanstveni put nastanka jedne kreme. Objasnila je kako spajamo pa\u017eljivo odabrane aktivne sastojke u stabilne i sigurne sustave koji ne prate samo prolazne trendove, ve\u0107 uistinu odgovaraju na stvarne biolo\u0161ke potrebe ko\u017ee.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prof. dr. Arijana Me\u0161trovi\u0107<\/b><span style=\"font-weight: 400;\">, farmaceutska stru\u010dnjakinja, pru\u017eila je dragocjen uvid iz perspektive ljekarni\u010dke prakse. Istaknula je presudnu ulogu ljekarnika u prevo\u0111enju slo\u017eenih znanstvenih \u010dinjenica u jasne, korisne i odgovorne savjete kojima kupci i pacijenti vjeruju.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Jelena Rozga<\/b><span style=\"font-weight: 400;\">, na\u0161a brend ambasadorica, unijela je toplinu i osobnu notu u razgovor, podijeliv\u0161i svoje autenti\u010dno iskustvo s VZK proizvodima koji prate njezin dinami\u010dan \u017eivotni tempo, \u010desta putovanja i zahtevne nastupe.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/cetiri-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<h2><span style=\"font-weight: 400;\">Trenutak kada svi postajemo formulatori\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nakon sadr\u017eajnog panela i prikazivanja kratkog korporativnog filma koji prikazuje proces razvoja i proizvodnje u na\u0161oj tvrtki, \u017eeljeli smo na\u0161im gostima pru\u017eiti priliku da i sami osjete uzbu\u0111enje stvaranja. U posebno opremljenom, improviziranom VZK laboratoriju organizirali smo prakti\u010dnu radionicu izrade krema u manjim grupama.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/tri-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<p><span style=\"font-weight: 400;\">Uz podr\u0161ku i vodstvo na\u0161ih iskusnih VZK ljekarnika, svatko od prisutnih novinara, influencera i partnera dobio je priliku izraditi vlastitu personaliziranu kremu za njegu ko\u017ee. Tijekom trajanja radionica po grupama, ostatak uzvanika iskoristio je vrijeme za ugodan razgovor s na\u0161im timom, razmjenu dojmova uz catering i uspomena s fotografiranja s Jelenom Rozgom.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/pet-1422x2048-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/>\n<h2><span style=\"font-weight: 400;\">Glazbeni zavr\u0161etak koji se pamti\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Kada smo kroz znanstveni i prakti\u010dni dio programa pokazali kako se znanje, posve\u0107enost i kvaliteta lijepo vide u svakoj VZK bo\u010dici, do\u0161ao je trenutak da to i \u010dujemo. Za sam kraj dru\u017eenja, na\u0161a draga Jelena Rozga iza\u0161la je na pozornicu i priredila intimni mini-koncert, otpjevav\u0161i neke od svojih najve\u0107ih hitova. Njezin o\u010daravaju\u0107i glas i prepoznatljiva energija na najljep\u0161i su na\u010din zaokru\u017eili na\u0161 zagreba\u010dki doga\u0111aj.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5254 size-full\" src=\"https:\/\/vzklaboratory.com\/wp-content\/uploads\/2026\/09\/dva-1422x2048-1.jpg\" width=\"900\" height=\"600\" \/><span style=\"font-weight: 400;\">Zahvaljujemo svima koji su bili dio ove posebne pri\u010de i koji zajedno s nama svakodnevno grade i \u0161ire povjerenje u VZK Laboratory.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>U predivnom ambijentu zagreba\u010dkog Hotela Zonar odr\u017eali smo na\u0161 posebni doga\u0111aj pod nazivom \u201eZnanost iza brenda\u201d. \u017deljeli smo kroz dvosatni program otvoriti vrata na\u0161eg svijeta te u opu\u0161tenoj, inspirativnoj atmosferi prikazati kako znanstvena istra\u017eivanja, pa\u017eljivo kreirane formulacije i duboko povjerenje struke postaju dio svakodnevne rutine njege. Na\u0161 tim imao je \u010dast ugostiti drage partnere, medije, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[159],"tags":[],"class_list":["post-8976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti-hr"],"acf":[],"_links":{"self":[{"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/posts\/8976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/comments?post=8976"}],"version-history":[{"count":2,"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/posts\/8976\/revisions"}],"predecessor-version":[{"id":8979,"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/posts\/8976\/revisions\/8979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/media\/8937"}],"wp:attachment":[{"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/media?parent=8976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/categories?post=8976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vzklaboratory.com\/hr\/wp-json\/wp\/v2\/tags?post=8976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}